We have spoken about this earlier than, however in case you are new round right here… let me provide you with a fast primer on the almighty gross sales funnel.
Gross sales funnels or advertising and marketing funnels are simply graphical representations of the connection that you’ve together with your prospects or prospects. Your gross sales funnel maps the journey of your prospect into your small business from Prospect to Result in Buyer.
Stage 1: Consciousness
Stage 2: Engagement
Stage three: Conversion
Identical to a relationship between you and your vital different… gross sales funnels have guidelines.
So when we have now advertising and marketing that does not work… it is normally as a result of we broke the foundations.
So let’s do one thing slightly completely different and speak in regards to the guidelines. If you realize the foundations – you possibly can return to any failed advertising and marketing campaigns that you have EVER run and see why they weren’t as profitable as you hoped.
So let’s dig in.
Gross sales Funnel Rule 1: We Have To Begin At The Starting
We won’t enter a relationship within the center it simply will not work. In case you’re at a bar and someone you do not know walks up and says “Will You Marry Me?” – you do not even know this man’s title – that is not going to work out very nicely and that is precisely what lots of people do with their advertising and marketing.